Concept and direction

Creative Direction

For projects that need a clearer way to communicate an idea, from the first concept through the visual and production approach.

Creative Direction

Overview

Focused content with a clear point of view.

A client can come with what needs to be communicated but not yet know how it should take shape. I develop the concept, communication structure and visual approach, then direct the project or collaborate with an existing production team.

Have something to communicate?

Let's find the right way to make it.

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What this includes

Built around what the project needs.

Concept development Creative direction Scripts and story structure Visual and production direction

Best for

  • Brands with a message but no clear concept
  • Campaigns and branded pieces
  • TV, interviews and editorial formats
  • Teams that already have production support

Deliverables

  • Creative concept and references
  • Story or communication structure
  • Visual and shot direction
  • Production direction plan

Production flow

How we shape it.

01

We define what the project needs to communicate.

02

I develop the concept, references and structure.

03

The idea becomes a clear visual and production approach.

Formats Campaign concepts TV and editorial formats Interview-led pieces Artist and branded projects

Need photo, video, direction or a custom production plan?

Start a project